"Process is more important than outcome. When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there."
-
Bruce Mau’s “Incomplete Manifesto For Growth”.
From his book, Massive Change, Bruce Mau states this. Which is something Graham has definitely been hinting towards. Now that I’ve started doing, I understand this is the most inherent way to the creative process.
